Research Methods for Media and Communication
Autor
Niranjala Weerakkody (Associate Professor At Deakin University)
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations.