OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES
Autor
Susan Goldstein
, M. Johnny Rungtusanatham
, Roger Schroeder
Suitable for both undergraduates and MBA students, this book features eighteen cases that offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. Appealing to non-majors and practical for use in operations management, it employs a cross-functional perspective that emphasizes strategy and critical thinking.