Bill  Albert (Director, Design And Usability Center, Bentley University, Usa)

Tom  Tullis (Senior Vice President Of User Experience, Fidelity Investments, Usa)

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Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.

ingliskeelne

Measuring the User Experience

Elsevier Science & Technology

Interactive Technologies

Gardners

Kinnitatud

Raamat

Measuring the User Experience

Autor

Bill Albert (Director, Design And Usability Center, Bentley University, Usa)

Tom Tullis (Senior Vice President Of User Experience, Fidelity Investments, Usa)

Toode on otsas