Maucher and Malik on Management
Autor
Helmut Maucher
, Fredmund Malik
, Farsam Farschtschian
Focuses on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. This book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.