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Kohaletoimetamine on tasuta!

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Marketing Communications

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Marketing Communications

Autor

John R Rossiter (University Of Wollongong, Australia)

,

Larry Percy (Copenhagen Business School, Denmark)

,

Lars Bergkvist (Zayed University, Abu Dhabi, Uae)

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Saadavus kauplustes

93,52 €

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