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International Cases in Tourism Management

International Cases in Tourism Management
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International Cases in Tourism Management

Autor

Susan Horner

,

John Swarbrooke

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
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