Gastronomy, Tourism and the Media
Autor
Warwick Frost
, Gary Best
, Jennifer Laing
, Paul Strickland
, Clare Lade
, Kim Williams
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.