Becoming a Category of One 2e - How Extra Extraordinary Companies Transcend Commodity and Defy Comparison
Galerii
Becoming a Category of One 2e - How Extra Extraordinary Companies Transcend Commodity and Defy Comparison
Autor
J Calloway
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.