Raamat
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Toode pole saadaval
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
ISBN | 9781133191421 |
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Ilmumisaasta | 2013 |
Keel | ingliskeelne |
Formaat | Pehmekaaneline |
Lehekülgi | 752 lk |
Mõõt | 276x218x32 (mm) |
Kirjastus | Cengage Learning, Inc |
Lisamise aeg: | 10.03.2013 |
Toode pole saadaval