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Social Media Strategy

Author: Keith A. Quesenberry

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Description

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Technical information
ISBN 9781538113929
Published: 2018
Language In English
Format Hard cover
Pages 376 pg
Publisher Rowman & Littlefield
Added: 28.01.2019

Out of stock

Category TOP

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