Service Quality in Leisure, Events, Tourism and Sport

АвторKeith Donne (University Of Gloucestershire, Uk), Carley Sutton (University Of Central Lancashire, Uk), John Buswell (Formerly Of University Of Gloucestershire, Uk), Christine Williams (Formerly University Of Central Lancashire, Uk)

This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.

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65,38 €