ONLY ANTHOLOGY OF RETRO SOVIET TV COMMERCIALS DVD

DVD-l on kokku 84 reklaamfilmi, materjali hulgas on televisioonis omal ajal näitamiseks keelatud reklaamfilmid “Luksuskaubad” ja “Roheline sibul”. Valikut reklaamidest on kasutatud ka Hollywoodi hittkomöödias "Borat”.

Esimesed telereklaamid loodi Eestis 42 aastat tagasi. Eesti Reklaamfilm, kes tootis kokku ligi 6000 lühi- ja reklaamfilmi, saavutas Nõukogude Liidus reklaamfilmide suurtootja staatuse. Aastakümnete jooksul Eesti Reklaamfilmis loodud reklaamidest on aga enamus hävinenud, välja arvatud DVD-l leiduvad režissöör Harry Egipti omad.

Harry Egipti reklaamfilmides on üles astunud Annely Peebo, Ivo Linna, Jüri Krjukov, Hendrik Toompere seenior, Mati Nuude, Kare Kauks, Egon Nuter, Kätlin Maran, Ingrid Nigola, Carmen Mikiver, Eha Urbsalu, Toomas Urb, Tiina Jantson, Ly Ranne, Peeter Kaljumäe, Ewe Kaselaan, Anu Saagim, Miss Universe 1975 Anne Pohtamo jpt. Lauludele on kirjutanud originaaltekste Ott Arder, Priit Aimla, Jüri Leesment ja originaalmuusikat loonud Margus Kappel, Alo Mattiisen, Tõnu Naissoo, Peeter Vähi jt.

First TV commercials in Soviet Union were produced in 1967 in Estonia. Eesti Reklaamfilm (Estonian Commercial Film Producers) became the major producer of TV ads in the USSR and over 5000 television advertisements for Soviet countries were produced during the 24 years of its existence.

It´s hard to imagine a time when you looked forward to commercial breaks on TV, but that was exactly the case in the 1980´s with Soviet ads on TV in Estonia.

Instead of an annoying interruption, this separate five-minute program, aired three times a day, became the screen event to wait for. Western appearances mixed with socialist content created wildly eccentric ads that have acquired a huge cult following.

The Soviet ads simply ignored the idea of selling a product or targeting certain consumers, thus making the ads themselves the product to be consumed. Usually products vanished from the shelves without any need for advertisement but ads were produced nevertheless. At other times an ad would be produced in the hopes that, at the time of airing, a product would be available for sale.