NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH AND HAPPINESS

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children’s health and education. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.