Monetising Data
Author
Andrea Ahlemeyer-Stubbe (Director Strategical Analytics, Hackeragency Gmbh, Munich, Germany)
, Shirley Coleman (Technical Director, Isru, School Of Maths And Stats, Newcastle University, Uk)
Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining.