John R  Rossiter (University Of Wollongong, Australia)

Larry  Percy (Copenhagen Business School, Denmark)

Lars  Bergkvist (Zayed University, Abu Dhabi, Uae)

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Paperback

2-4 weeks

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Marketing Communications

Author

John R Rossiter (University Of Wollongong, Australia)

Larry Percy (Copenhagen Business School, Denmark)

Lars Bergkvist (Zayed University, Abu Dhabi, Uae)