Marketing 4.0
Автор
Philip Kotler (Kellogg School Of Management, Northwestern University, Evanston, Il)
, Hermawan Kartajaya (Markplus, Inc.)
, Iwan Setiawan (Markplus, Inc.)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.