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Marketing 4.0
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Marketing 4.0
Author
Philip Kotler (Kellogg School Of Management, Northwestern University, Evanston, Il)
,
Hermawan Kartajaya (Markplus, Inc.)
,
Iwan Setiawan (Markplus, Inc.)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
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€35.71
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