Marketing 3.0

Автор

Philip Kotler (Kellogg School Of Management, Northwestern University, Evanston, Il)

Hermawan Kartajaya (Markplus Strategy Consulting)

Iwan Setiawan (Markplus, Inc.)

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Наличие в магазинах

35,71 €