Managing Discovery in the Life Sciences
Автор
Philip A. Rea (University Of Pennsylvania)
, Mark V. Pauly (University Of Pennsylvania)
, Lawton Robert Burns (University Of Pennsylvania)
Key to biomedical innovation is scientific discovery and its translation into marketable products. This book addresses the link between life sciences discoveries and their dependence on the investor-driven market system through in-depth considerations of the challenges that both scientists and managers must face in the pharmaceutical and medical device industries.