International Business
Author
Peter J. Buckley (Professor Of International Business And Founder Director Of The Business Confucius
, Peter Enderwick (Professor Of International Business, Auckland University Of Technology)
, Adam R. Cross (Professor Of International Business And Associate Dean For Learning And Teaching, International
Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.