Kamel  Mellahi (Professor Of Strategic Management, Warwick Business School, University Of Warwick)

Jedrzej George Frynas

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Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

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Global Strategic Management

OXFORD UNIVERSITY PRESS

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Global Strategic Management

Autor

Kamel Mellahi (Professor Of Strategic Management, Warwick Business School, University Of Warwick)

Jedrzej George Frynas