Raamat
Global Brand Strategy
Introducing the global brand value chain, this book explains how brand equity factors into shareholder value, with techniques for developing strategy, organizing execution and measuring results. What sets strong global brands apart? The book distills the winning practices into eight tools that you can start using today.
| ISBN | 9781349949939 |
|---|---|
| Ilmumisaasta | 2017 |
| Keel | ingliskeelne |
| Formaat | Kõvakaaneline |
| Lehekülgi | 319 lk |
| Mõõt | 217x156x26 (mm) |
| Kirjastus | PALGRAVE MACMILLAN |
| Lisamise aeg: | 12.11.2016 |
