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Event Portfolio Management
Author
Professor Donald Getz (Professor Emeritus, University Of Calgary, Canada)
,Vladimir, Phd. Antchak (Lecturer In Events Management, College Of Business, Law And Social Sciences,
,Vassilios Ziakas (Associate Professor In Sport Management, Faculty Of Sport And Health Sciences, University
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
