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Electronic Marketing

Author: John O'Connor, Eamonn Galvin, Martin Evans

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120.84 78.46 €Last copies

Delivery: 2-4 weeks, latest on 07.01


"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Technical information
ISBN 9780273684763
Published: 2003
Language In English
Format Soft cover
Pages 456 pg
Added: 30.03.2017

120.84 78.46 €Last copies

Delivery: 2-4 weeks, latest on 07.01

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