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Crossing the Chasm

Author: GEOFFREY A. MOORE

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Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Technical information
ISBN 9781841120638
Published: 1998
Language In English
Format Soft cover
Pages 238 pg
Dimensions xx16 (mm)
Publisher John Wiley and Sons Ltd
Added: 17.12.2010

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Category TOP

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