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Consumer Behaviour

Author: Martin Evans, Gordon Foxall, Ahmad Jamal

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87.88 €Last copies

Delivery: With fast shipping: wednesday 27.11

Description

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

Technical information
ISBN 9780470994658
Published: 2009
Language In English
Format Soft cover
Pages 576 pg
Publisher John Wiley and Sons Ltd
Added: 30.03.2017

87.88 €Last copies

Delivery: With fast shipping: wednesday 27.11

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