Consumer Behavior, International Edition
Автор
Wayne Hoyer (University Of Texas, Austin)
, Deborah J. Macinnis (University Of Southern California)
, Rik Pieters (Tilburg University)
Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.