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Communication, Society and Politics

Author: Tim J. Groeling

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Description

American party members work together to build a positive brand name in the public eye. The party brand name comes from what partisans do and what they say. This book focuses on the latter: when party members are critical of fellow partisans, what they say is both credible and damaging.

Technical information
ISBN 9780521603072
Published: 2010
Language In English
Format Soft cover
Pages 258 pg
Publisher CAMBRIDGE UNIVERSITY PRESS
sari Communication, Society and Politics
Added: 01.08.2018

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Category TOP

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