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BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG

Author: MARTIN LINDSTROM

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Description

The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.

Technical information
ISBN 9781847940131
Published: 2009
Language In English
Format Soft cover
Pages 240 pg
Dimensions 197x128x16 (mm)
Publisher RANDOM HOUSE BUSINESS BOOKS
Added: 11.05.2016

11.99 €Last copies

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