Business in Networks
Autor
Lars-Erik Gadde
, Hakan Hakansson
, Ivan Snehota
, Alexandra Waluszewski
Authors are world leading authorities on this topic. This book is the result of an evolution of thought that redefines the area of business networks. The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US.