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Brand Failures


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31.38 €Last copies

Delivery: 2-4 weeks, latest on 10.01


Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Technical information
ISBN 9780749462994
Published: 2011
Language In English
Format Soft cover
Pages 256 pg
Dimensions 216x139x19 (mm)
Publisher Kogan Page Ltd
Added: 29.04.2011

31.38 €Last copies

Delivery: 2-4 weeks, latest on 10.01

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