Näita mobiiliversiooni

Liigu sisu juurde Liigu peamenüü juurde

Home / Books / Business and Economy / Marketing and Sales / Brand Failures

Book

Brand Failures

Author: MATT HAIG

* * * * * * * * * * Rate and Review (0)

31.38 €Last copies

Delivery: 2-4 weeks, latest on 10.01

Description

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Technical information
ISBN 9780749462994
Published: 2011
Language In English
Format Soft cover
Pages 256 pg
Dimensions 216x139x19 (mm)
Publisher Kogan Page Ltd
Added: 29.04.2011

31.38 €Last copies

Delivery: 2-4 weeks, latest on 10.01

Reviews (0)
Reviews from social networks

Vabandame! Teie veebilehitseja on liiga väike meie kodulehe külastamiseks.

We're sorry! Your browser is too small for this website.

Приносим извинения! Размеры вашего браузера слишком малы для посещения нашей страницы.