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Book

Basics Marketing 01: Consumer Behaviour

Author: Hayden Noel

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28.24 €Last copies

Delivery: 2-4 weeks, latest on 24.12

Description

Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.

Technical information
ISBN 9782940373840
Published: 2009
Language In English
Format Soft cover
Pages 176 pg
Publisher Bloomsbury Publishing PLC
sari Basics Marketing
Added: 30.03.2017

28.24 €Last copies

Delivery: 2-4 weeks, latest on 24.12

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