Raamat
Advertising and Promotion
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
ISBN | 9781446280720 |
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Ilmumisaasta | 2014 |
Keel | ingliskeelne |
Formaat | Pehmekaaneline |
Lehekülgi | 360 lk |
Mõõt | 232x186x19 (mm) |
Kirjastus | Sage Publications Ltd |
Lisamise aeg: | 12.08.2014 |